Lingerie Shop in the Cayman Islands Helps Women of All Sizes Embrace Their Curves

I love the way this shop promotes embracing your curves by using real women of all sizes in their marketing. Take a look. What do you think?

Interview with MultiMillion Dollar Lingerie Business Owner Michelle Mone

Dragons' Den host Peter Jones interviews Michelle Mone, the self-made inspiration behind the multimillion pound Ultimo lingerie business. The first part features Richard Reed of the smoothie company Innocent. However starting at minute 9:25 you can view the interview with Michelle which alternates throughout the video.

Using Video to Market your Retail Lingerie Business

Tamra Kendall from Lingerie Stylist shows you 3 really simple ways to use video to your advantage when marketing your Lingerie Business.






http://www.lingerie-stylist.com

Using Video Marketing to Promote your Lingerie Business

Have you noticed that web video seems to be taking over the internet? Everywhere you look every other website has video: someone demonstrating something, showing off a product, a general welcome to the website, embedded you tube videos of other people, a video blog of what someone did this morning.

Even this lingerie blog has embedded you tube videos showcasing lingerie fashion shows. Video adds a 3-dimensional quality to a predominantly one dimensional medium.

The trend to video as a marketing medium is actually pretty exciting. So much so that I went on the hunt to see if there were any lingerie boutiques that used video in their marketing.

Unfortunately...I didn't find many. (I've included a few boutiques below using video in ways that I thought were promising.)

Because making web videos may be new to many business owners and something that doesn't come naturally to most people, there is indeed a learning curve. But the fun is in the experimentation!

There are many ways video can be used to market and promote your lingerie business:

1. Tour your store
2. Show off new merchandise
3. Vlog your daily activities in the store
4. Film customer testimonials
5. Give lingerie tips (how about bra fitting tips, or how to choose the perfect color lingerie for your skin tone)

The list is endless.

Now you're probably wondering, what type of video camera is best for vlogging or marketing my business? Well, here is a pretty good website that gives reviews on vlogging cameras: Best Video Cameras

And here are the few videos I found of lingerie boutiques using video in a variety of ways to market their shop.

BeautyNKurves





Simply Yours Lingerie



Intimate U Boutique


Dorothea's Closet Vintage Lingerie Boutique

Keyhole Lingerie Boutique
I couldn't embed this video, but you can check it out  here:
http://vimeo.com/33074867



What's your opinion on the trend of video in retail marketing? Do you vlog?

(For more information on starting your own lingerie business, click here)

Interview with a Lingerie Designer

Interview with Vivi Baril of Lavit Lingerie.

How To Buy For Your New Lingerie Retail Store

A quick guide by Mercedes Gonzalez in narrowing down the types of product you might want to sell in your store.



One thing I left out about "if you can carry the product" are the minimums the brand might ask you to buy. One high end lingerie company won't sell to you unless you can buy $10k a season....which to many boutiques is half their budget.

Don't let the brands bully you. You know what sells and what won't in your store better than anyone.

Before you open your store it's a good idea to be able to visit a trade show, not only to see what products and price points are out there but to also be inspired.
Keep in mind that your store will always be developing and changing. Gap used to only sell Levi jeans and sweatshirts and A&F was an out door camping store.
Don't forget we offer a full day class on Retailing.

Mercedes Gonzalez
Global Purchasing Group
http://www.globalpurchasinggroup.com

Victoria's Secret Fashion Show - December 2011

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Start Own Lingerie Business.
Wholesale Lingerie.
Visit lingeriekitty.com.

Really Cute Lingerie Business Cards from Zazzle.com

Here are some really cute pink and black classic lingerie business cards made by a merchant at zazzle.com. All ready to go with your name and contact information.

You can check it out here:
Lingerie Business Cards

Oh...and I just saw these too:
Lingerie Cards 2

Lingerie Business Cards 3

Lingerie Business Cards 4

Lingerie Business Cards 5

My gosh...I could stay at this all day. Just click around you will find more there!

More business card resources and wholesale lingerie are available in the brand new 2010 Lingerie Wholesale Guide at: Wholesale Lingerie Guide.


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How to Promote Women's Lingerie on the Internet With Article Writing

Promoting clothing on the Internet with article marketing can sometimes be tricky because there is a visual element. Customers want to see the designs visual before they make a purchase. But you can always attract potential customers to your website using simple writing.

Tip 1: Write articles based on popular brand names.
Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.
Tip 3: Use words to paint pictures.

Tip 1: Write articles based on popular brand names.

If you have been in the lingerie business long enough, you know the brands that sell best. These are brands that customers will search for. For example, they may use keywords like "cheap [brand name], discount [brand name]" to search for lingerie from their favorite brands. Use these keywords as part of the article title. Your content can be a short review on the lingerie produced by these brands. Write about the designs, fabric, cutting, colors, etc.

Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.

Very often, women buy lingerie so that they can be more attractive to their spouses or boyfriends. They want to appear more attractive. So write about how great looking lingerie can help improve relationships. Other times, the guys are looking to buy lingerie. They want to send them as gifts for their wives and girlfriends. Lingerie has become part of the dating game. Writing dating related articles can help attract the customers you are looking for.

Tip 3: Use words to paint pictures.

As mentioned, selling lingerie involves a visual element. Since there are no pictures, try and use texts to paint pictures. For example, write something like "Imagine walking down the beach wearing brand X lingerie." When you start a sentence using the word "imagine", the reader immediately forms a visual image in his or her mind. That's a great way to start writing an article about lingerie.

Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.


Author: Darren Chow (Visit darrenchow.com for more information on how to boost your sales with article marketing.)

Saudi Women forced to buy their underwear from men only?

I don't post a lot of commentaries on this blog, but I just had to post my opinion on an article I just read in "the Observers". Does this article make any sense to anyone? The absurdities "powers" will go through to keep people "down" astounds me. The more unbridled power someone has, the more stupid their implementation of that power. The reasoning behind them not allowing women to sell lingerie/undergarments is because men won't be able to shop in the stores, but yet the women are forced to engage with men to shop for their underwear? The women are expected to display modesty by covering themselves from head to toe, but yet they must purchase their most intimate of objects only from men (who are not their husbands)? Either way, for or against hijab, it doesn't make sense.

Read the article here:
Saudi Women Sick of Being Forced To Buy Underwear From Men

Almost the entirety of Saudi Arabia's sales positions are held by men, making shopping for underwear a somewhat uncomfortable experience for women. In an attempt to reverse the trend, a group of exasperated Saudis tried to take control of the lingerie business. Did they succeed?

On February 13, a financial analyst and blogger from Jeddah, Reem Asaad, launched a campaign called "No to underwear salesMEN in Saudi Arabia". She called on shoppers to boycott lingerie shops across the country until the government agreed to enforce a law which allows women to work in the shops (Article 8 of decree N120).

Article continues here:
{much longer article continued here}
http://observers.france24.com/en/content/20100304-saudi-women-sick-being-forced-buy-underwear-men-lingerie-shops-salesmen


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Wholesale Lingerie & How to Start and Build Your Own Lingerie & Home Party Business

Great Lens on Starting Your Own Lingerie Business

Hi. I'm Marianna of Marianna's Jewels and I have been selling lingerie through private lingerie parties and shows for over 10 years. I am here to teach you how to make a very good income in your own lingerie business.

If you are as passionate about lingerie as I am, I will help you to build your own mini lingerie empire. Whether you are looking to start a home based lingerie business or open a small intimate lingerie studio I will share here in these pages the steps to make it happen!

One reason I choose to write these pages is I am constantly being asked how I got started. I really don't mind sharing my story. I'm not really afraid of competition. There's enough money out there for all of us.

So what are my secrets? I will share with you here 9 secrets of success in the lingerie business...listen carefully.

(continued here)
http://www.squidoo.com/lingeriebusiness#

Wholesale Lingerie & How to Start and Build Your Own Lingerie & Home Party Business

Sexy Still Sells

It’s the granddaddy of intimate apparel in this country, having lifted the spirits of post-World War II America by inventing the push-up bra, pioneering black lingerie and introducing the thong to U.S. consumers.

An icon of sensuality for generations of shoppers, Frederick’s of Hollywood is poised for significant growth following its merger with Movie Star, a manufacturer of branded and private label intimate apparel for mass merchandisers, department, specialty and discount stores. The merger will enable the company to open a minimum of 50 new locations over the next 36 months as well as a Frederick’s office in Asia to increase assortment and facilitate speed to market. Also on the agenda is the development of multiple store concepts that tailor merchandise to individual markets.

STORES [magazine] recently spoke with Frederick’s president and CEO Linda LoRe about current market conditions and the chain’s strategies for growth.

What do you see as the major challenges facing the lingerie business these days?
LoRe: Many apparel retailers have jumped onto the lingerie bandwagon as a way to offer their customers a more complete lifestyle extension of the brand. The challenge in this is that these retailers don’t often delve deep enough into their customers’ lingerie drawer, so to speak.

Lingerie can be a delicate matter – does your customer want sexy or safe? Foundations or fashion? We have spent a long time getting to know our customer and what she wants to put in her top drawer. From that knowledge, we’re able to offer the Frederick’s experience – sexy, quality lingerie at an alluring price point.

Has the economy had an impact?
LoRe: The lingerie segment certainly feels the impact of the current economic climate, but consumers still consider lingerie an affordable luxury. They might not be buying as many high-ticket items, but they’re able to treat themselves to indulgences at a lower price point.

Frederick’s is responding by offering discounts on multiple items – two-for-$24 bras, four-for-$24 panties – promotions that give the customer the same Frederick’s experience at a price that allows her to get more for her money. We’re also giving her the ability to combine functionality with fashion. If she wants to get into a trend without making a significant purchase on a shirt or dress, she can indulge in trend-oriented lingerie, such as a bra or boyshorts. We’re doing extremely well with our fashion items.

What’s the outlook for the segment generally?
LoRe: The industry as a whole is at an important juncture. Many retailers continue to extend their brands with basic lingerie offerings. But the real winners will succeed by tapping into the needs of the customer through innovation and experiential shopping. It’s not enough anymore to build a bra with your label in it: You have to sell a better bra at an even better price, in a setting that makes customers feel special.

[Stores Magazine]

New Lingerie Chain set to Challenge Victoria's Secret?

Susan Nethero is the founder of the Intimacy lingerie chain which specializes in getting customers the right fit. Known as the "Bra Whisperer," she's become something of a fixture on programs such as The Oprah Winfrey Show and What Not To Wear.

Nethero has also started to expand her small company, where sales clerks provide each customer with expert fittings and alterations are free. She opened her first Intimacy store in 1992 and quickly established a loyal local following. It wasn’t until 2004 that she opened a second store, this one in New York’s Upper East Side neighborhood. In the next six years, Intimacy expanded to nine more stores, two in California.


From Minyanville.com...

The Atlanta-based retailer opened her first Intimacy store in 1992 and quickly established a loyal local following. It wasn’t until 2004 that she opened a second store, this one in New York’s Upper East Side neighborhood. In the next six years, Intimacy expanded to nine more stores, two in California.

Considering the near-saturation point of Victoria’s Secret stores in America, it's hard to imagine that Nethero's boutiques will ever make an impact. Part of the Columbus, Ohio-based Limited Brands (LTD), Victoria’s Secret had net sales of $5.6 billion through January 2009 and 1,043 stores. Don’t women already know how to buy bras?

Apparently not. Intimacy’s website states that 85% of American women are wearing the wrong size. And here’s where Intimacy’s specialties come into play: fit, fit, and fit. The company’s tag line is “The Bra Fit Specialist." Nethero herself has trained with the "Queen of England's Royal Bra Fitter." That would be June Kenton, the owner of Rigby & Peller, an intimates retailer in the UK which was granted a Royal Warrant in 1960.

Nethero believes that the right undergarment can do more than solve problems of fit and appearance. Her goal is even more ambitious: to help boost a woman's sense of self-esteem. "When a woman feels her best, looks her best, and moves with more confidence, an Intimacy experience becomes a true antidote to the tough times," Nethero tells Minyanville.

At the shop, sales clerks provide each customer with expert fittings based on the company's “proprietary holistic method.” (For a primer on some of Nethero's golden rules, check out the tips she gave Oprah's audience and the Top 10 bra mistakes she once listed on The Today Show.) Fittings can be booked on the store's website, and alterations are free.

The other difference between Intimacy and Victoria's Secret is the quality of the product stock. The upstart store sells luxurious European brands, such as Aubade, Simon Pérèle, and Chantelle, in a large range of sizes. "We carry close to 100 sizes of bras from an A to a K cup," Nethero tells us. "Victoria's Secret carries only from A to DD. In fact, they often send their fuller busted customers to our store."

For now, it appears that Nethero’s grand plan to lift and support America’s women is working. Nethero and her husband, David, who joined the company 10 years ago, plan to open four stores in 2010 alone. (They will be documenting the company's progress as a small business in monthly iReport videos on CNN.com.) And according to Women’s Wear Daily, the duo intend to expand to 25 stores by 2014 -- as long as sales don't sag.

Entiise Lingerie Boutique in Millburn, NJ

Enjoy this Virtual Tour of the lingerie boutique Entiise Lingerie.

French Lingerie Boutique in Studio City, California

Take a tour of Faire Frou Frou - the award-winning lingerie boutique in Studio City, CA (www.fairefroufrou.com).

Lingerie Shop in Paraguay, South America

Peek inside another lingerie shop in Paraguay.

Lingerie Boutique in China

Peek inside a popular lingerie shop in China.

Victoria's Secret Fashion Show - December 2009

Highlights from Victoria's Secret Fashion Show 2009-2010

Successful Lingerie Businesses

Step inside 3 successful lingerie boutiques: Maggie's Bra Shop, The Corset Shop and Agent Provocateur. The following videos are a great example of the different directions that your lingerie shop can go in. From the practical, to the fetish to the exotic.

Mattie's Bra Shop



Corset Shop in Dublin, Ireland



Agent Provocateur

Successful Lingerie Shop in New Rochelle, NY

Craftform, is a specialty lingerie shop in New Rochelle, NY, opened in 1970. In business for over 30 years, this video interviews owner Esther Elstein as she talks about her specialty of helping women who have had mastectomies, by customizing bras to accommodate prostheses.

Esther talks about how she got into the lingerie business, her training, prior work experience, opening the store in 1970. She discusses her customer card file, explains what insurance companies and Medicare covers (e.g. 4 specialty bras per year and one prosthesis per year) and her book of deliveries to customers.

Click below to watch full 18 minute video on youtube:
Craftform Lingerie Shop


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wholesale lingerie, wholesale, bra shop