Interview with Vivi Baril of Lavit Lingerie.
Wednesday, April 18, 2012
How To Buy For Your New Lingerie Retail Store
A quick guide by Mercedes Gonzalez in narrowing down the types of product you might want to sell in your store.
One thing I left out about "if you can carry the product" are the minimums the brand might ask you to buy. One high end lingerie company won't sell to you unless you can buy $10k a season....which to many boutiques is half their budget.
Don't let the brands bully you. You know what sells and what won't in your store better than anyone.
Before you open your store it's a good idea to be able to visit a trade show, not only to see what products and price points are out there but to also be inspired.
Keep in mind that your store will always be developing and changing. Gap used to only sell Levi jeans and sweatshirts and A&F was an out door camping store.
Don't forget we offer a full day class on Retailing.
Mercedes Gonzalez
Global Purchasing Group
http://www.globalpurchasinggroup.com
One thing I left out about "if you can carry the product" are the minimums the brand might ask you to buy. One high end lingerie company won't sell to you unless you can buy $10k a season....which to many boutiques is half their budget.
Don't let the brands bully you. You know what sells and what won't in your store better than anyone.
Before you open your store it's a good idea to be able to visit a trade show, not only to see what products and price points are out there but to also be inspired.
Keep in mind that your store will always be developing and changing. Gap used to only sell Levi jeans and sweatshirts and A&F was an out door camping store.
Don't forget we offer a full day class on Retailing.
Mercedes Gonzalez
Global Purchasing Group
http://www.globalpurchasinggroup.com
Sunday, December 4, 2011
Sunday, May 23, 2010
Really Cute Lingerie Business Cards from Zazzle.com
Here are some really cute pink and black classic lingerie business cards made by a merchant at zazzle.com. All ready to go with your name and contact information.
You can check it out here:
Lingerie Business Cards
Oh...and I just saw these too:
Lingerie Cards 2
Lingerie Business Cards 3
Lingerie Business Cards 4
Lingerie Business Cards 5
My gosh...I could stay at this all day. Just click around you will find more there!
More business card resources and wholesale lingerie are available in the brand new 2010 Lingerie Wholesale Guide at: Wholesale Lingerie Guide.
>
You can check it out here:
Lingerie Business Cards
Oh...and I just saw these too:
Lingerie Cards 2
Lingerie Business Cards 3
Lingerie Business Cards 4
Lingerie Business Cards 5
My gosh...I could stay at this all day. Just click around you will find more there!
More business card resources and wholesale lingerie are available in the brand new 2010 Lingerie Wholesale Guide at: Wholesale Lingerie Guide.
>
How to Promote Women's Lingerie on the Internet With Article Writing
Promoting clothing on the Internet with article marketing can sometimes be tricky because there is a visual element. Customers want to see the designs visual before they make a purchase. But you can always attract potential customers to your website using simple writing.
Tip 1: Write articles based on popular brand names.
Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.
Tip 3: Use words to paint pictures.
Tip 1: Write articles based on popular brand names.
If you have been in the lingerie business long enough, you know the brands that sell best. These are brands that customers will search for. For example, they may use keywords like "cheap [brand name], discount [brand name]" to search for lingerie from their favorite brands. Use these keywords as part of the article title. Your content can be a short review on the lingerie produced by these brands. Write about the designs, fabric, cutting, colors, etc.
Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.
Very often, women buy lingerie so that they can be more attractive to their spouses or boyfriends. They want to appear more attractive. So write about how great looking lingerie can help improve relationships. Other times, the guys are looking to buy lingerie. They want to send them as gifts for their wives and girlfriends. Lingerie has become part of the dating game. Writing dating related articles can help attract the customers you are looking for.
Tip 3: Use words to paint pictures.
As mentioned, selling lingerie involves a visual element. Since there are no pictures, try and use texts to paint pictures. For example, write something like "Imagine walking down the beach wearing brand X lingerie." When you start a sentence using the word "imagine", the reader immediately forms a visual image in his or her mind. That's a great way to start writing an article about lingerie.
Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.
Author: Darren Chow (Visit darrenchow.com for more information on how to boost your sales with article marketing.)
Tip 1: Write articles based on popular brand names.
Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.
Tip 3: Use words to paint pictures.
Tip 1: Write articles based on popular brand names.
If you have been in the lingerie business long enough, you know the brands that sell best. These are brands that customers will search for. For example, they may use keywords like "cheap [brand name], discount [brand name]" to search for lingerie from their favorite brands. Use these keywords as part of the article title. Your content can be a short review on the lingerie produced by these brands. Write about the designs, fabric, cutting, colors, etc.
Tip 2: Any article that is about romance, dating and relationships can help sell more lingerie.
Very often, women buy lingerie so that they can be more attractive to their spouses or boyfriends. They want to appear more attractive. So write about how great looking lingerie can help improve relationships. Other times, the guys are looking to buy lingerie. They want to send them as gifts for their wives and girlfriends. Lingerie has become part of the dating game. Writing dating related articles can help attract the customers you are looking for.
Tip 3: Use words to paint pictures.
As mentioned, selling lingerie involves a visual element. Since there are no pictures, try and use texts to paint pictures. For example, write something like "Imagine walking down the beach wearing brand X lingerie." When you start a sentence using the word "imagine", the reader immediately forms a visual image in his or her mind. That's a great way to start writing an article about lingerie.
Want to learn how to get to the top of Google using Article Marketing? I have the tools, knowledge, and resources to help you achieve your traffic and income goals.
Author: Darren Chow (Visit darrenchow.com for more information on how to boost your sales with article marketing.)
Friday, March 5, 2010
Saudi Women forced to buy their underwear from men only?
I don't post a lot of commentaries on this blog, but I just had to post my opinion on an article I just read in "the Observers". Does this article make any sense to anyone? The absurdities "powers" will go through to keep people "down" astounds me. The more unbridled power someone has, the more stupid their implementation of that power. The reasoning behind them not allowing women to sell lingerie/undergarments is because men won't be able to shop in the stores, but yet the women are forced to engage with men to shop for their underwear? The women are expected to display modesty by covering themselves from head to toe, but yet they must purchase their most intimate of objects only from men (who are not their husbands)? Either way, for or against hijab, it doesn't make sense.
Read the article here:
Saudi Women Sick of Being Forced To Buy Underwear From Men
Almost the entirety of Saudi Arabia's sales positions are held by men, making shopping for underwear a somewhat uncomfortable experience for women. In an attempt to reverse the trend, a group of exasperated Saudis tried to take control of the lingerie business. Did they succeed?
On February 13, a financial analyst and blogger from Jeddah, Reem Asaad, launched a campaign called "No to underwear salesMEN in Saudi Arabia". She called on shoppers to boycott lingerie shops across the country until the government agreed to enforce a law which allows women to work in the shops (Article 8 of decree N120).
Article continues here:
{much longer article continued here}
http://observers.france24.com/en/content/20100304-saudi-women-sick-being-forced-buy-underwear-men-lingerie-shops-salesmen
>
Sunday, January 17, 2010
Wholesale Lingerie & How to Start and Build Your Own Lingerie & Home Party Business
Great Lens on Starting Your Own Lingerie Business
Hi. I'm Marianna of Marianna's Jewels and I have been selling lingerie through private lingerie parties and shows for over 10 years. I am here to teach you how to make a very good income in your own lingerie business.
If you are as passionate about lingerie as I am, I will help you to build your own mini lingerie empire. Whether you are looking to start a home based lingerie business or open a small intimate lingerie studio I will share here in these pages the steps to make it happen!
One reason I choose to write these pages is I am constantly being asked how I got started. I really don't mind sharing my story. I'm not really afraid of competition. There's enough money out there for all of us.
So what are my secrets? I will share with you here 9 secrets of success in the lingerie business...listen carefully.
(continued here)
http://www.squidoo.com/lingeriebusiness#
Wholesale Lingerie & How to Start and Build Your Own Lingerie & Home Party Business
Hi. I'm Marianna of Marianna's Jewels and I have been selling lingerie through private lingerie parties and shows for over 10 years. I am here to teach you how to make a very good income in your own lingerie business.
If you are as passionate about lingerie as I am, I will help you to build your own mini lingerie empire. Whether you are looking to start a home based lingerie business or open a small intimate lingerie studio I will share here in these pages the steps to make it happen!
One reason I choose to write these pages is I am constantly being asked how I got started. I really don't mind sharing my story. I'm not really afraid of competition. There's enough money out there for all of us.
So what are my secrets? I will share with you here 9 secrets of success in the lingerie business...listen carefully.
(continued here)
http://www.squidoo.com/lingeriebusiness#
Wholesale Lingerie & How to Start and Build Your Own Lingerie & Home Party Business
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